Search engine optimization can be a very pricey thing to invest in and possibly there are means to avoid working with professional services if you are in a very small localized specific niche. The “numbers” are the quantity and worth of links that are linking from various other sites to you.
Social media links are essentially pointless, even though Google Pluses are not bad. A link coming from a page with a high page rank is worth more than a link coming from a page with a low page rank.
The optimal link would be from an authority site, with great link appeal, high page rank and content which is pertinent to your specific niche. When you want to go out and do your own White Hat search engine optimization project you will initially have to select the websites and bloggers you want to target.
The first thing you can do is Google search sites that take care of associated topics. Do not expect rival websites to connect to you but websites that are in the same industry will be relevant enough. Obviously the authority sites will rank on the 1st pages of Google and so you can begin from here. You can utilize Google Page-rank Checker to see what their page-rank looks like.
Following that you can send them an email; copy and paste a standard text however slip in a personal note so that it is obvious that you are an actual person and not an automatic message. , if they have a links page just tell them nicely you would like for them to link to you.. If they have a blog roll, offer to compose a short article for them as long as you can include a back-link.
If they do not have either of the two ask them if you can share something, like some online content, an e-book, e unique report etc and then put the download link on your website. It could be an app, or something that will reduce their work flow somehow. It mustn’t be something they would use themselves however something their website users can use.
SEO done this way has the added advantage of promoting your company with potential consumers and so the time and effort spent has double Return Of Investment. An SEO company will develop hundreds of back-links for you, that’s a fact, however they will have back-links primarily from common article directory sites and those short articles will not generate traffic for your site. Rather if you have a back-link positioned on a subject related website, it will not only help you with SEO but possibly likewise generate traffic.
The internet is all about networking after all, and behind sites and computer systems you will discover individuals like you. Expecting individuals to do things simply out of kindness is not sound business reasoning but giving them a little personal advantage will be excellent for all parties involved.
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