Search engine optimization can be a really expensive thing to purchase and possibly there are ways to avoid employing professional services if you are in a very tiny localized niche. If you are in a really small localized specific niche, search engine optimization can be an extremely expensive thing to invest in and there are possibly means to avoid employing professional services. With any internet site you have to provide Google with some “numbers and names” that will allow it to evaluate whether it is really deserving or not. The “names” are the keywords that have actually been properly selected and placed. The “numbers” are the quantity and worth of links that are linking from various other websites to you.
Links are not all of the same worth. Social media links are basically useless, even though Google Pluses are not bad. A link coming from a page with a high page rank is worth more than a link originating from a page with a low page rank. So let’s go into a bit more information.
The perfect link would be from an authority site, with good link popularity, high page rank and content which is relevant to your specific niche. When you wish to go out and do your very own White Hat SEO project you will initially have to choose the blog writers and internet sites you want to target. For those who are not familiar with SEO jargon “white hat” means “the hard and honest way”. Essentially you would be doing the work yourself without making use of any certain software. Hand-picking websites can be rather tedious but if you have lots of time and no funds, it’s most likely your only option!
The first thing you can do is Google search sites that deal with associated topics. Don’t expect rival websites to connect to you but websites that are in the same industry will be relevant enough. Obviously the authority sites will rank on the 1st pages of Google therefore you can start from here. You can use Google Page-rank Checker to see exactly what their page-rank looks like.
Following that you can send them an e-mail; copy and paste a standard text however slip in a personal note to let them see that you are an real human being and not an automatic message. If they have a links page just inform them nicely you would love for them to link to you. Offer to write a post for them as long as you can add a back-link if they have a blog site roll.
If they don’t have either of the two ask them if you can share something, like some online content, an e-book, e special report etc then put the download link on your site. An additional possibility is to have a service which would make their life much easier. It does not have to be anything very pricey for you to develop. It could be an app, or something that will shorten their work flow somehow. It could be as basic as a measurements chart as long as it is really beneficial and specific to their industry. It mustn’t be something they would utilize themselves however something their website users might make use of. An example might be, for a pet transportation site needing back-links, a well done graphic demonstrating how to measure the pet in order to select the appropriate travel box and back-links originating from sites that offer travel boxes.
Search engine optimization done in this method has the added advantage of advertising your business with prospective clients and so the time and effort spent has double ROI. An SEO company will create 100’s of back-links for you, that’s a fact, however they will have back-links mainly from generic article directories and those short articles will not drive traffic to your site. Rather if you have a back-link placed on a subject related website, it will not only help you with search engine optimization however potentially also drive traffic.
The web is all about networking after all, and behind internet sites and computers you will find people like you. Expecting people to do things simply out of kindness is not sound business reasoning however offering them a little individual advantage will be beneficial for everyone involved.
We are an SEO company that is very familiar with the obstacles that new companies deal with. We attempt to accommodate small spending plans, too. For a cost-free rank tracking visit us here.
Jill's Blog 